Day trip numbers to the Barossa have declined by 152,000 visitors in one year with visitor expenditure dropping by $21 million.
The figures by Tourism Research Australia compare 2017 and 2018 and according to Shadow Tourism Minister, Ms Zoe Bettison the decline is hurting local economies.
She said the industry has been calling for increased funding to tourism marketing and sector development.
The decline in visitor numbers and a drop in future funding provides opportunity, according to Tourism Barossa’s chairman, Mr Chris Pfeiffer.
While he’s surprised by the figures, indicating to The Leader he didn’t think they were that far down, he did acknowledge that anecdotally there is a downturn in tourism.
Aware of the funding cut from the State Government in 2020, Mr Pfeiffer said early discussions have already begun on how the region’s tourism can continue.
For the full story see the July 3 edition of The Leader.