Barossa’s biggest shopping promotion

Mr Darren Robinson, The Leader with Mr Adam Hunt, Branch Manager/Co-owner of Phil Hoffmann Travel, Barossa Valley.

They say a change is as good as a holiday and The Leader is offering both as it launches its fourth ‘Shop Local Barossa’ promotion.

To re-invigorate and up the ante of the successful campaign, which begins on June 1, this year’s lucky shopper will take home a $10,000 holiday voucher through Phil Hoffmann Travel, Barossa Valley.

The Leader marketing and sales manager, Mr Darren Robinson is excited about the new prize to reward community members for shopping locally after having already given away three cars over the years.

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“We need to keep it fresh to ensure the promotion has longevity,” Darren said of the new offer.

“The idea of giving away a $10,000 travel voucher has serious appeal and it can be used over multiple transactions throughout the year.”

Darren acknowledged the support from participants in this year’s promotion.

“I’m really thankful to the businesses that have backed us because without their support, we wouldn’t be able to facilitate this competition which benefits the entire community.

“It’s a whole stimulus thing – this is the Barossa’s biggest shopping promotion.”

For Darren, who instigated the first “Shop Local Barossa” promotion, the concept is much more than giving away a holiday, it’s about providing what he describes as a “tangible message” to educate shoppers of the need to look local first.

“We have reports that people who may have traditionally gone to Gawler or Elizabeth, have decided to shop locally because they saw they were a participating business – that is the ultimate pat on the back for us,” said Darren.

“It’s all about maintaining the wealth locally, creating that message about why it is so important to shop local, who it affects and creating some hype around the register!”

Adam Hunt, branch manager and co-owner of Phil Hoffmann Travel, Barossa Valley couldn’t agree more.

“I am very excited to be able to partner with The Leader for this year’s ‘Shop Local Barossa’ promotion because I believe the initiative has helped to create awareness of the importance to shop local. Everyone benefits from a strong local economy,” Adam said.

“I also believe this is a wonderful example of two SA family-owned businesses coming together to have a real impact on the Barossa community.”

The 2019 campaign is set to run for four weeks to fit in with the busy end-of-financial-year sales, acknowledged as the best time to buy a bargain in the Barossa.

Entry boxes and competition information can be found in all participating stores – just buy something, fill-in the entry form and you could find yourself enjoying the holiday of a lifetime.

Visit for the full list of participating businesses and the full terms and conditions.

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