In an Australian first, Seppeltsfield Barossa, and Australian-based brand protection and retail engagement business, YPB Group Limited, has unveiled a revolutionary solution to guarantee wine authenticity and to trigger consumer engagement.
The technology developed by YPB Group – NFC Vintail – features a microchip with rolling code technology embedded onto every bottle of Seppeltsfield’s new ‘Grounds’ range of wines, 2017 ‘The Westing’ and ‘The Northing’ Barossa Shiraz.
Powered by YPB’s Connect platform, the individually-coded Vintails are interactive via smartphone ‘tap and go’.
Using the latest Apple iPhone and Google Android releases, or with an equivalent NFC reader application, the technology is launched by physically tapping your smartphone to the NFC Vintail.
Mr Warren Randall, Executive Chairman, Seppeltsfield Barossa, explains: “Whilst we are expanding our luxury wine collection globally, it is very important we are at the forefront of innovation, so we are taking a proactive approach and investing in technology to ensure wine authenticity.”
YPB’s NFC Vintail technology applied to Seppeltsfield’s releases can determine if the product has been opened, to identify possible prior tampering.
It also provides users with an immersive 360-degree experience including detailed wine provenance information, as well as a tour of the internationally-renowned Seppeltsfield Barossa Village and surrounding vineyards.
YPB Group Australian CEO, Mr John Houston said Vintail technology was an Australian first for the wine industry.