A toast as Barossa wine exports grow

Kirk and Vanesa Lambert, Lambert Estate, Angaston export nearly 70 per cent of their wine.

The Barossa is contributing to an Australia wide export boom to China with 6,004,000 litres of Barossa wine exported there in the 12 months to June 2019.

The value of Barossa exports has also grown and is close to reaching $200 million.

Additionally, the value per litre has reached $16.09 and has steadily grown since 2014 when it reached $10.88.

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It comes as Wine Australia released wine exports to China continues to grow with the value equating to $1.2 billion, an increase by seven per cent and overall exports have increased by four per cent to $2.86 billion.

There are 1,010 businesses who exported a wine that was identified on the label as coming from the Barossa.

Among them is Lambert Estate, Angaston owned and operated by the Lambert family.

Sixty six per cent of their production is exported across 13 countries and Mr Kirk Lambert said one third of that is into China.

Part of their business model is to diversify their distribution with the US being their biggest export destination prior to the GFC.

It’s with that experience, Kirk says, you can see how quickly the markets turn as a result of elements beyond your control.

But it’s the story behind the label that many seek when it comes to buying wine and exporting that story is no different than domestic sales.