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Wine industry outlook meets disruptive thinking

Wine industry outlook meets disruptive thinking

More than 100 Barossa winegrape growers, winemakers, marketers and wine industry support businesses took part in the Barossa Grape & Wine Association’s (BGWA) “Big Ideas Think Tank” last week.

The Think Tank was an opportunity for the BGWA to engage with the Barossa community about its strategic direction, and opportunities and challenges, in light of the Barossa’s positive trajectory after a strong 2016 vintage and optimistic signs in key export markets. 

Attendees discussed the supply demand outlook for the Barossa wine industry – and the steps required to guard against potential oversupply. 

This detailed presentation was led by Mr Chris Neville, who was most recently the Global Head of Strategic Planning for Pernod Ricard Winemakers.

Think Tank attendees also heard about trends in the Australian domestic wine market from Mr Clement Hery, Account Director at IRI Australia. 

And they experienced “disruptive thinking” around customers and brands, and how it applied to the Barossa, from Mr Matt Jones of “Better Happy”.

On Day Two of the Think Tank, attendees provided input and discussed the BGWA’s Operational Plan for 2016/17.

For the full story see this week’s edition of The Leader.