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Mayor to promote tourism in China

Mayor to promote tourism in China

Barossa Mayor Bob Sloane will promote the region in China next month as part of a trade delegation to Shandong.

As reported in The Leader last week, elected members were to decide on Tuesday what part The Barossa Council would play as part of the State Government initiative.

Mr Sloane will be joined by Gawler Mayor, Mrs Karen Redman; Regional Development Australia Barossa CEO, Ms Anne Moroney and chairman, Mr Ivan Venning as well as representatives from businesses, Jacob’s Creek, Seppeltsfield and Yalumba.

The elected member’s training budget will be used to pay for Mr Sloane’s $4,000 trip.

Mr Sloane said the aim is to promote inbound tourism.

“Council should be seen to support businesses in our community,” said Mr Sloane.

“There was a trade mission in October last year where all RDAs had booths and business people were joined by mayors. That was interesting feedback… participants paid a lot of attention to the Barossa stand and it was brand recognition which we are strongly pushing for.”

Mr Sloane sees many opportunities for the two countries to form stronger links and already cited the establishment of a language school for inbound students.

“I would like to see some facilities in the Barossa region where they live and study here,” said Mr Sloane.

He will be joined by a large contingent from across the State during the delegation which will travel through five cities in six days.

“It is an emerging market and also one that is difficult to deal with and we need to make sure when we get there they know as much as they can,” said Mr Sloane.

For the full story see this week’s edition of The Leader.