Home » News » Red noses are on the way

Red noses are on the way

Red noses are on the way

Red Nose Day has come around again, so get ready to wear a silly nose to help raise awareness and funding for the charity.

Jerie Schmidt, Chief Executive Officer at SIDS and Kids South Australia is aiming for support from the local community to “turn the town red”, with a large number of Barossa businesses already on board. 

She wants to raise awareness about the organisation and the work that is done.  

“We have been in South Australia for 38 years, but a lot of people still think that the organisation is primarily just dealing with babies that die from SIDS,” said Jerie.

“We have actually been providing services to any child’s family that dies of sudden and unexpected death under the age of six for over 10 years.”

 “We have had a huge increase of demand for our counselling services because we are the only free counselling service in South Australia that doesn’t have any restrictions on how long the service goes for.”

The charity has been extremely successful with helping families get back to health, which in turn relieves pressure on the health system.

“We are currently averaging around three to five phone calls a week, so will need to put on another counsellor to help support the families very soon” said Jerie.

Unfortunately, they are finding it increasingly difficult to raise money in an environment where there are many other charities; however Jerie is excited about what this year will bring.

She is aiming to get more Barossa businesses to participate in the fundraising, as well as the general public, so that Red Nose Day can continue to make a difference in the community.

“We provide education for new and expecting parents, such as free seminars on safe sleeping. We have got research and understanding about how we can help and educate people, to stop preventable deaths from happening in the future.”

Every year more than 3,500 children die suddenly and unexpectedly, and there has been a large increase already in 2015 of families needing support.

For the full story see this week’s edition of The Leader.