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Fresh ideas to promote the region

Fresh ideas to promote the region

Fresh ideas to promote the Barossa to the rest of the state, country and world are being showcased by the region’s Young Ambassadors.

The Ambassadors have put their creativity to the test with projects aimed at promoting the Barossa.

One of the Ambassadors, Ms Sharni Lee Hausler was working at the Visitor Centre in Tanunda and found a hole in the market for brochures.

Ms Hausler created pamphlets for under-25 year olds, families and international visitors.

Another Ambassador, Ms Bec Welton created a pamphlet for visitors to discover the region’s bike paths.

Ms Welton came up with ideas to expand what the Barossa already had near bike paths, including turning the train station into a café.

“I live along the bike path so I thought about how I could promote things off the track,” Ms Welton said.

Barossa Vintage Festival 2011 Young Ambassador, Ms Sarah Noack said the range of projects were diverse.

“This included things from YouTube clips and stories behind the label, to a Barossa edition of Monopoly,” Ms Noack said.

For the full story, grab March 20 edition of The Leader.